Free SEO Tool
Anchor Text Analyzer
Evaluate the quality and clarity of your page's link anchor text to maximize SEO signals and user navigation value.
Strengthen your internal links
These guides explain how to fix the issues this tool uncovers.
Scale anchor text analysis site-wide?
Rank SEO audits anchor text quality, internal link patterns, and link health across every page.
I'll show you exactly what's holding your SEO back and how to fix it.
Frequently Asked Questions
Anchor text is the visible, clickable text in a hyperlink. It tells users and search engines what the linked page is about. Descriptive anchor text is better for SEO than generic phrases like 'click here'.
Yes. Google uses anchor text to understand the context and topic of the linked page. Descriptive anchor text reinforces relevance, while generic or empty anchors waste that opportunity.
Good anchor text is descriptive, concise (2 to 5 words), and accurately describes the linked page. 'Our keyword research guide' is better than 'click here' because it tells Google and users what to expect.
From an SEO perspective, yes. 'Click here' provides no context about the linked page. Google cannot use it to understand relationships between pages. Replace it with descriptive text whenever possible.
Use descriptive phrases that include relevant keywords naturally. Vary anchor text across links to the same page. Avoid repeating the exact same anchor. Make every anchor useful to the reader.